Short answer. When we asked ten UK family, parenting, travel and pet blogs for their rates in October 2026, prices ran from £30 to add a link to an old post up to £500 for a new post the blogger writes. If you use an agency, add a fee for the research, outreach and checking. The price depends on who writes the post, how established the blog is and what you’re actually buying.
What UK bloggers actually quoted us
Most cost guides you’ll find are written by link sellers, and their figures tend to come from their own price lists. So we asked.
In October 2026 we contacted UK blogs in family, parenting, travel and pets and asked for their sponsored post rates. Ten replied with prices.
- The cheapest quote was £30, to add a link to a post that was already live.
- The most expensive was £500, for a brand new post written by the blogger.
- Price didn’t always follow traffic. A few smaller blogs quoted near the top of the range.
Ten blogs is a small sample, and rates in finance, tech or fashion are often higher. But it’s a real starting point, and it matches what I see week to week.
What you’re actually paying for
“Sponsored post” covers a few different things, and they’re priced very differently.
A link added to an existing post
Also called a link insertion or niche edit. The blogger adds your link, and maybe a sentence, to an article that’s already published. This is the cheapest option, and the bottom of the range we saw. It’s quick, but you get very little say over the context, and the post may already be old.
A post you write and supply
You send the article, the blogger checks it fits their blog, then publishes it with an advertising label. Cheaper than a blogger-written post, but it has to read like it belongs there. Thin, salesy copy gets turned down, or worse, published and ignored.
A post the blogger writes
The top end of the range, and usually worth it. The blogger knows their readers and writes in their own voice. Many include photos and one round of changes. This is the closest thing to a genuine recommendation you can pay for.
Six things that change the price
- Who writes it. Blogger-written posts cost more than supplied ones.
- The audience. An established blog with loyal readers and real comments can charge more, and often does.
- The niche. Some subjects attract more advertisers, so rates go up.
- How long it stays up. Some blogs promise 12 months; others keep posts up indefinitely. Ask.
- Extras. Social shares, newsletter mentions and extra photos are often charged separately.
- The link policy. Some blogs charge more for a followed link. That’s a warning sign rather than a feature, and I’ll come back to it below.
Doing it yourself vs paying an agency
If you go direct, you pay only the blogger’s rate. What you don’t see is the time: finding blogs that fit, checking they’re real, sending emails, chasing replies, agreeing terms and checking the post once it’s live. For a handful of posts that can easily be a few days’ work.
An agency charges for that work on top of the blogger’s fee. A fair agency quote should tell you:
- which blog it is, or at least what kind of blog and why it fits
- who writes the post
- how the post is labelled and how the link is marked
- how long the post stays up
- what happens if the blogger doesn’t publish
At RAVOA, quotes start from £125 and most placements cost £125 to £235, quoted in writing per blog before you commit. That price covers finding the blog, all the back-and-forth with the blogger and checking the live post.
Link building cost: what “per link” pricing hides
If you search “link building cost” you’ll find packages priced per link, often sorted by Domain Rating: so much for DR 30, more for DR 50, and so on.
I’d be cautious. Pricing purely by a metric tells you nothing about whether real people read the site. Many sites on those lists exist mainly to sell posts. And by Google’s own spam policies, paying for a link meant to pass ranking credit counts as link spam. Paid links should be marked rel="sponsored" or rel="nofollow". If a quote charges extra for a followed link, you’re paying more for the riskier option. More on this in are nofollow links good for SEO?
A better question than “how much per link?” is “how much to get in front of the right readers on a blog they trust?”
How to tell if a price is fair
A quick check before you pay:
- Is the blog active? Recent posts, real comments, a person behind it.
- Do its readers match your customers? A cheap post on the wrong blog is still a waste.
- Is the label agreed? UK ad rules say paid content must be obviously identifiable. “Advertisement feature” at the top is the usual way.
- Is everything in writing? Price, writer, label, link marking, publish date and how long it stays up.
- Does the price make sense for what you get? £500 for a thoughtful post on a blog your customers love can be better value than £50 on a site nobody reads.
For the full checklist, see how to assess a sponsored placement before you pay.
Quick answers
How much does a sponsored blog post cost in the UK?
From the ten UK blogs that quoted us in October 2026: £30 for a link in an existing post, up to £500 for a new blogger-written post. Agency prices add a fee for research and management.
Why are some sponsored posts so cheap?
Usually because it’s a link added to an old post, or the site exists mainly to sell posts. Check who actually reads it.
Is it cheaper to contact bloggers directly?
The fee is lower, but you pay with your time. Direct works well for a few posts if you know your niche. An agency makes more sense when you want several posts without the admin.
Do I pay before or after the post goes live?
It varies by blogger. Agree it in writing before any work starts, along with what happens if the post isn’t published.
Sources
- Google Search Central: Spam policies for Google web search
- Google Search Central: Qualify your outbound links to Google
- ASA / CAP: CAP Code, section 2: Recognition of marketing communications
Rate figures are from quotes ten UK blogs sent RAVOA in October 2026; blogs are not named. Prices change, so treat them as a guide. This article is general guidance, not legal advice. Sources checked on 28 October 2026.